Profile
Joy Yu joins Climate CFOs as a Project Associate, bringing her expertise in advertising, marketing, and data analysis to the fight against climate change. Her creative and analytical skills are pivotal in driving impactful environmental initiatives, reflecting her deep commitment to sustainability.
Education
With a BA in Advertising from Fudan University in Shanghai and currently pursuing an MS in Data Analysis at New York University, Joy combines innovative marketing strategies with analytical precision to make a significant impact. Her undergraduate thesis on promoting a Taiwanese strip test for colorectal cancer underscored the power of advertising in conveying crucial messages and the importance of data-driven strategies. This experience heightened her awareness of human and environmental health issues, propelling her to join Climate CFOs to advance their climate change initiatives.
Background
Born and raised in Taiwan, Joy moved to Shanghai for university and later to New York for her graduate studies, showcasing her drive and ambition as a first-generation academic achiever. Her diverse experiences have made her a resilient and adaptable individual, well-equipped to tackle global challenges. Joy's storytelling expertise allows her to communicate complex ideas effectively, engaging diverse audiences in the mission to combat climate change.
Fluent in Mandarin, English, Korean, and Cantonese, Joy is also learning French, reflecting her love for languages and cultural understanding. Outside of work, she enjoys cooking and filming, pursuits that enrich her life and provide a creative outlet. By contributing to Climate CFOs' mission, Joy aspires to drive meaningful change both globally and in her hometown of Taiwan, ensuring a healthier planet for future generations.
